Why Your Health Technology Company Is Getting Lost In The Noise

Healthcare marketing needs innovators. Will you be one of the health tech companies that brings the industry’s marketing into the future?

Your health tech company needs these 5 marketing techniques to engage new customers online and drive inbound leads.

If you’re ebook isn’t driving leads, it’s time to change that. Here’s how to create a lead magnet that connects with buyers.

Your health tech marketing strategy isn’t complete if you haven’t interviewed your customers. Here’s why and how to do it.

For anyone who didn’t get to attend HITMC, here are 5 takeaways to ponder.

Digital health marketers should have these 3 tools in their marketing tool box to save time, drive traffic, and increase inbound leads.

Health tech startups looking to grow and market themselves better should follow these 7 people.

Struggling to figure out how to market your health tech startup? Your marketing should start with understanding your total addressable market, creating a strategy specifically for that market, and keeping strong relationships throughout healthcare.

Your health tech startup needs a core marketing message that sums up your underlying why so you can reach the exact right customers. Using this message in all your digital marketing channels will help you drive leads to your virtual door.

Reading great books will help you hone your marketing skills. For health tech companies who want to practice growth marketing, here are my top 5 books for your 2019 reading list.

Should health tech and digital health companies use influencer marketing? The short answer is yes. The long answer is “it depends.”

I launched my podcast just under 2 months ago now, and the experience has been invaluable. I firmly believe health tech companies that don’t launch a podcast in 2019 are going to wish they did.

If your content is dying on your blog, was there any point in creating it? Here are the 5 best channels to distribute your content.

If no one is reading your content, you’re not doing your job. The fix? Put your customer at the center of your content.

Wondering why Google isn’t sending organic search to your site? This one secret strategy could fix that.