Break Through The Noise

Reach the people who really need you

Know your customer | Create a message that drives them to buy| Build your megaphone


Your mission matters.

Get it out to the people who need you most.


Know your customer

Understand your customer and understand what drives them to buy.


Create your message

Craft a clear message that turns customers into brand champions.

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Break through the noise

Create content and marketing campaigns that spread like wildfire.

Do you struggle to get your message out?

  • Struggling to communicate internally or to investors why you do what you do?

  • Do you want to change and save lives but are having trouble reaching the right people?

  • Ready to give up on inbound marketing because it doesn’t work?

  • Not sure how to communicate your company’s message?

  • Wondering if there’s a secret to getting customers to pay attention?

  • Know you need content but not sure where to start?


The Mission Maven process works for B2B and B2C digital health and health tech companies.

  • EMR and EHR

  • mHealth

  • Digital therapeutics

  • Emergency medicine tech

  • Digital care management solutions

  • Health insurance tech

  • HIT

  • Medical software

  • Digital health clinics

  • Consumer medical devices

  • Digital preventative medicine and wellness technology

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What makes The Mission Maven different?

When it comes to marketing digital health products, many companies struggle to reach the people who really need them.

Whitney Cole and her team help health tech startups and enterprises know their customers, the problems they face, what success looks like to them, and the future they want to achieve.

With that information, we can craft a message that solves their problem and turns them into champions of your tech.

We’ll bake that message into your website copy, your digital marketing campaigns, your social media, and every single piece of sales and marketing content you create to help you reach your perfect customer.

customer avatar ebook

Ready to heal your marketing?

  • Discover exactly who your customer is

  • Unlock the secret that drives them to buy

  • Craft the brand message that turns them into champions of your tech

Get The Ultimate Digital Health Guide to Customer Avatars and Brand Messaging Today!

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mission maven digital health marketing

Want to work with Whitney Cole 1:1?

Here’s what you’ll get…

1. Your complete customer avatar and messaging framework

2. A full content tree + calendar, packed with evergreen customer-centric topics

3. The distribution path you need to put your content where your customers are



Other ways to learn from the Mission Maven



break through the noise, diy style

Sign up for Whitney Cole’s email series that will teach you how to use the Mission Maven digital marketing formula for your health tech company.

Get your content planning template

Learn the easy way to plan content that speaks to your perfect customers and drives them to buy. Unlock the secret to the content that motivates purchasing behavior…and turns your customers into champions of your technology.

Book your free consultation call

Get expert 1:1 advice for 30 minutes. Ask Whitney Cole all your content and marketing conundrums and discover her secrets to messaging, customer avatar guides, and content planning.

Read her thought leadership

Stay up-to-date with the latest in digital health marketing on the blog. Learn best practices and out-of-the-box strategies to drive your mission beyond the noise.


Discover how to break your message through the noise.


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